Probably effective simp marketing.
The wip of their breast/thigh pads got taken down from their instagram when the white knights started attacking anyone that mentioned the cup sizes in the albums weren't "real" or "natural". Most of the newer albums have a heavy focus on crotch/breast shots rather than whatever character is being cosplayed, and alot of it isn't even cosplay anymore, its straight up "HA doing X".
Good on them for having a really successful business, but as a cosplay enthusiast I really miss the high effort costume personalization, reading about the work process of making an anime getup look natural on an irl camera shot, different pad volume to match the character being cosplayed etc.