well she separated her fanbase for starters. dadas and snowbearies, the prior being the devoted, hardcore, icey-only-and-noone-else folk (remember sasuke incident) and snowbearies being the remaining more "normie" watchers i guess you can call them. she almost exclusively interacted with dadas on twitter, and i assume maros as well. then she did the only thing she shouldn't have, she picked a favorite.
now i don't know what happened between her and the guy she picked but that shit didn't last long and she got burnt for it good. this didn't sit well with some of other dadas, it even spawned a schizo that posted her PL fansly content (the ones in this forum in her thread) in you-know-where for weeks and still continues to schizopost to this day, daily.
she recovered from that fairly quick, everything seemed fine and dandy until she did the same thing again, and it ended up biting her in the ass, AGAIN. this must've been pretty hard on her this time because it started her downward spiral, stopping all the DDLG stuff, stop calling her regulars dadas, started retweeting lesbian and dom mommy stuff, cancelling streams left and right and basically become the icey you see today, a husk of her mere 1 or 2 month old self.
this could've all been avoided so easily, but alas. i seriously doubt she'll be in the corpo once her contract is up. kinda sad.