Why? Competition is good. Twitch has been a clown-show for years, Kick is just catching up. They could have a decent site if they hired a new content moderation team, and stole some ideas from Korean streaming sites. Split the site into Kick.com for the app, and 18.Kick/Kick18 or some shit, and they'd be able to hit two markets at once, but they're intent on trying for the widest appeal possible.
And, Kick's ultimate downfall will be the same as all the gaming companies that tried to kill WoW... Trying to kill Twitch by doing all the same shit Twitch is doing, and claiming it's better, but everyone can see they're the same exact thing with a different skin. Kick will get bought out by Twitch or some other shit-tier streaming site, and it will cost pennies because of the damage Kick did to their own brand.