Stake are being very stupid with these non-exclusive deals, especially paying 100m to xQc. That's like paying an NBA star 100m.... but he can play on multiple teams throughout those 2 years.
I've heard that Stake has paid all these "stars" like Adin, Amouranth, xQc and Trainwrecks like 400m combined. With the 95/5 split, no ad money and paying these big contracts, they're putting themselves into a shit load of debt before they can establish themselves. Not to mention, they're already paying a crap load of money on traffic data, storage data and server fees. Stake literally only has a revenue stream of about 3 billion a year, which isn't enough to run a big gambling and streaming site; it currently costs Twitch around 1.5 billion a year to run its site. Also, Twitch was losing money for about 10 years straight. But Twitch is backed by a company that makes close to 500 billion a year in revenue every year.... so they can afford to be very patient. Stake cannot afford to do that, so that's why you're seeing these big contracts.
Stake are trying to run before they can walk. Here's what will happen:
1. They will eventually change the 95/5 split. People will bitch about it.
2. No major company is going to endorse a gambling site that's backed by cryptocurrency.
3. They will have to change their guidelines so they can get proper sponsorship. People will then bitch and claim they're no better than Twitch.
Mixer tried and failed, and they were backed by a company that was making 90 billion a year in revenue. Facebook tried and failed... and they were backed by a company that made close to 50 billion a year. At the end of the day, running a big streaming site is very risky because it simply doesn't make much money. Kick is no different. If anything, Kick is just a copycat of Twitch.... but they're just trying to get people there due to the 95/5 split (that won't stay).
