My understanding of the lore is that the concept started in the manosphere/redpill space as the idea that you should ignore THOTs in an attempt to focus on betterment through exercise and getting money. Then people start ironically commenting on pretty girls posts that they are going to cause them to fail the mission, hence already having failed by even commenting. She made a tik tok asking about it and saying it's cute, now simps comment about it in a desperate attempt to get her attention.