the models are having way too much fun with Lana at the shoots. It seems to me that she cannot adress the situation properly beacause she has a friendship realtion with most of them and this is a little problematic from a professional point of view. If a model is comfortable with one or two poses, than that's it. Lana lacks some insolence in her photographic approach. The pics and vids are waaaay to soft for these days. I am fine with being non-implied nude, but at least they cand do more naughty tease. Besides, some of the models already have shown their pussy (more or less) on other platforms.
But I disagree with you: Damien Morely was not that good at the end of his tenure as main photographer. Yeah, at the beggining, he was doing great, but he also became too lazy at a point in which some of the models even accused him (in a laughable manner) that he is a slacker. For example, Stacey Poole called him lazy in a video for PinupFiles years ago! I think that Fiona Siciliano said something similar in a BTS video for her former site. So, the decay started with Morely. Lana took over and she ameliorated one thing: the outfits. The outfits were pretty bad at the end of Morely's period: the models used the same clothes and lingerie, over and over again the same types and with few exceptions, it was a very old approach when it comes to lingerie. Lana improved this, because as a woman she has better taste I think and she is inclined to ask the girls about what they want to wear.
The problem with Lana is that she lacks imagination when it comes to naughty modelling and, as I said, she is too laid back on directing the photo sessions. The videos are not that bad, but they are so similar one another.
UK Centrefolds still has hot models and the potential is clearly there, they need a change in their approach. These days a lot of sites offer more naughty content for better prices or at least have discount periods or different offers. UK Centrefolds is too conservative for what is happening right now in glam modelling. Even MCG is doing more implied content then them.